Lulu: The Application That Helps Women Make Smarter Dating Choices

TL;DR: If you have ever wished you can review the guys you date, and/or dudes you-know-who tends to make great dates, like you evaluate restaurants, then Lulu is going to make your entire aspirations be realized. While the first-ever software for ladies, Lulu is taking the lead in this industry, assisting females make better relationship choices and men come to be better daters.

From Amazon to Yelp, we’re in a world where people love to examine situations. Everyone can not hold off to fairly share their viewpoint regarding their newest dinner or the last apartment they stayed in, exactly what concerning most recent guy they proceeded a date with?

Really Lulu is the best retailer for undertaking just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private myspace and facebook that gives females the opportunity to rate the men they date, suggest date-worthy men and show private experiences with an incredible number of other like-minded women.

Its like speaking with the best friend

Chong and Schwartz had gotten the idea for Lulu after Chong had a memorable all-girls brunch experience. From swapping shemale erotic stories about careers to valentine’s ideas, she expected she could bottle that sense of camaraderie and place it to good use.

In 2013, that eyesight became a real possibility by means of Lulu, an area where ladies can seem to be safe when speaking about their own love physical lives.

Director of advertising Deborah Singer mentioned it has been quite a while coming for an application similar to this in the business, especially with guidelines becoming so popular various other aspects of existence.

“Females today get referrals about everything in their particular schedules… and yet do not get suggestions for anything as essential as connections and dates,” she said. “We think that’s a very crucial location for women to be updated and then have information [about] to enable them to really create wiser decisions for themselves.”

Be it status males they have gone around with, advocating top-quality guys with other consumers or creating friend contacts, Lulu made a life threatening effect.

“I think we are taking a information level into the online dating area,” Singer mentioned. “Dating is one thing that does not have that information coating, and in addition we see our selves as delivering facts compared to that market.”

Lulu sticks out from other apps because Chong and Schwartz, including everybody regarding the staff, let their particular personalities shine through, giving off that sense of talking with an extremely great girlfriend.

Per Singer, Lulu is especially prominent among college women, that happen to be in another dating atmosphere consequently they are finding feminine buddies to attend for guidelines regarding guys they’re meeting on campus.

Lulu additionally throws the privacy and protection of the people initial. The app utilizes fb to confirm gender, age (no body under 17 is allowed to join) and friends sectors.

But try not to believe young men aren’t permitted inside ladies club

In might, Lulu permitted men to start using the software if they happened to be into becoming reviewed.

Male consumers can easily see their own general rating and which hashtags women are making use of to describe them, like “#AlwaysHappy” or “#WearsEdHardy.”

Even so they can also access data that displays how females rank them on attributes particularly wit, kissing abilities and.

Lulu’s editorial group also gives guys specialized articles that provide dating advice for the certain areas they want improvement in.

Women can ask the males their opinions on many different subject areas, such as anal sex or making a commitment.

Up to now more than 1 million guys have actually accompanied, with a typical overview being a seven, and some actually check out the software 3 x a day.

“We watched that there was a genuine food cravings from dudes to style of get statistics about what females happened to be claiming about them,” Singer said. “Our purpose should really assist guys improve. Exactly like you would make use of Bing statistics on your website to enhance it, that is particular Google Analytics for dudes.”

Producing a secure, positive planet for all

Unlike sites like Yelp or TripAdvisor, Lulu will not enable females to create open reviews within their critiques.

Women can be given multiple-choice choices when evaluating the guys also women can concur or differ with the review, which Singer mentioned encourages an optimistic environment but additionally keeps the reviews from becoming needlessly mean.

“we are rating men and women – we’re rating dudes. We realize that is a sensitive and provocative thing becoming performing, and we also want to do it in a thoughtful method along with a constructive means,” she mentioned. “We heard from the beginning from women they didn’t want to be an integral part of anything mean, therefore we made the decision this structure would preserve that ecosystem.”

Lulu uses that exact same structure down the road when broadening with other well-known verticals like charm, vacation or company.

“We would like to head to somewhere where women can be visiting Lulu and it’s really kind of their unique main destination for obtaining information from other women,” Singer stated. “we are really dedicated to the merchandise and continuing to build methods to assist females share much more acquire suggestions.”

If you’re willing to unleash your girlfriend chat, install Lulu (for free!) inside the software shop or Bing Play.